In this article, you’ll learn how to A/B test your offers using duplicated products in Shopify.

Duplicate your product

1. To get started, first duplicate your product from Shopify admin settings.

Create your offer

1. Once you’ve duplicated your product, create a separate offer for each duplicated product.

• Example Offer 1

In this example, “Gift Card” is selected as the offer product for Offer 1 to use in the A/B test.

• Example Offer 2

Offer 2 has “Gift Card (Copy)” selected as the offer product for the second variation of the A/B test.

View offer statistics

Once your offers are live, you can track each offer’s performance and compare the results to see which variation performs best.

Updated on: 15/05/2026